The effect of contribution sustainable performance on achieving competitive: Advantage mediated servitization explority research at general company of electrical and electronic industries

Authors

  • Shifa B. Hassan Technical College of Management, Middle Technical University, Baghdad, Iraq
  • Mohammed A. H. Technical College of Management, Middle Technical University, Baghdad, Iraq

DOI:

https://doi.org/10.56967/ejfb2022185

Keywords:

sustainable performance, serviceability, competitive advantage, product, service

Abstract

The research aims to determine the effect of sustainable performance in achieving competitive advantage through servitization, which pushes manufacturers to adopt this trend. The research problem was embodied in how the company is able to provide distinguished services with products through sustainable performance to achieve competitive advantage. The research was applied at the General Company for Electrical and Electronic Industries Through a survey of the opinions of a sample of (65) engineers, administrators and technicians, through a questionnaire prepared for this purpose within three axes (sustainable performance, servitization,, competitive advantage). The results confirmed the presence of a high level of interest in the research variables, as well as a significant effect of sustainable performance in achieving competitive advantage through the mediation of the servitization,

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Published

2022-07-31

How to Cite

Hassan ش., & محمد. (2022). The effect of contribution sustainable performance on achieving competitive: Advantage mediated servitization explority research at general company of electrical and electronic industries. Entrepreneurship Journal for Finance and Business, 3(3), 166–180. https://doi.org/10.56967/ejfb2022185

Issue

Section

Research articles

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