Relationship of neuromarketing with consumer purchasing behavior (Analytical research at the Coca-Cola Company in Baghdad)

Authors

  • Jassim M. Jassim Department of Economics of Investment and Resources Management, College of Business Economics, Al- Nahrain University, Baghdad, Iraq
  • Tarik A. Jassim Department of Economics of Investment and Business Administration, College of Business Economics, Al-Nahrain University, Baghdad, Iraq

DOI:

https://doi.org/10.56967/ejfb2023312

Keywords:

Neuromarketing, consumer behavior

Abstract

The objective of the research is to determine the correlation and influence relationship between the independent variable neuromarketing with its dimensions represented by (product, pricing, distribution, promotion) and the dependent variable consumer behavior with its dimensions represented by (environmental awareness, consumer perception of the product, consumer education level, consumer economic condition, benefits perception, social influence) and the degree of arranging these dimensions according to priority.

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Published

2023-08-25

How to Cite

Jasem, J., & Jassim, T. (2023). Relationship of neuromarketing with consumer purchasing behavior (Analytical research at the Coca-Cola Company in Baghdad). Entrepreneurship Journal for Finance and Business, 4(3), 165–177. https://doi.org/10.56967/ejfb2023312

Issue

Section

Research articles

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