Relationship of neuromarketing with consumer purchasing behavior (Analytical research at the Coca-Cola Company in Baghdad)
DOI:
https://doi.org/10.56967/ejfb2023312Keywords:
Neuromarketing, consumer behaviorAbstract
The objective of the research is to determine the correlation and influence relationship between the independent variable neuromarketing with its dimensions represented by (product, pricing, distribution, promotion) and the dependent variable consumer behavior with its dimensions represented by (environmental awareness, consumer perception of the product, consumer education level, consumer economic condition, benefits perception, social influence) and the degree of arranging these dimensions according to priority.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 جاسم معاذ جاسم، طارق علي جاسم
This work is licensed under a Creative Commons Attribution 4.0 International License.
This is an Open Access article distributed under the terms of the creative commons attribution (CC BY) 4.0 international license which permits unrestricted use, distribution, and reproduction in any medium or format, and to alter, transform, or build upon the material, including for commercial use, providing the original author is credited.
